Starbucks Molding An Army of Listeners
Posted on 20. Nov, 2009 by adsilva in SEO Marketing
Don’t know if Starbucks employees realize this or not but they are being trained to be world-class "listeners".
Picture this…
You are out having Dinner with your spouse or your date.
He/she asks you a question. You open you mouth to answer but before you can even get the second word out they are itching to tell you what they think or their opinion.
In fact, they aren’t itching – they’ve already begun to let you know what they think.
They may even have this gleem in their eye – what is it? The next question ofcourse!
In reality each question is just a mine waiting to explode their thoughts on what they want to talk about.
Let’s get back to Starbucks and what the employees do all day – think of it as a process.
The Starbucks Experience
They ask you for your order. They repeat the order to you. Then they yell out the order. Then the order is yelled back to confirm the Order! That’s just one order!
Everyone involved in this process is abosolutley "all knowing" of your order and in case it becomes a game of telephone you have the opportunity to correct the order.
Wait! I’m not saying you should be going out there repeating what everyone else is saying just so that they know you know.
What I am saying is that this technique will help you get out of your head and become present to what is being said.
How Do You Become a Better Listener?
You can paraphrase. You can question. You can improve of the statement.
All the above can be done without adding your 2 cents (aka opinion) and makes you a better listener so that you can respond with words that add content and make a difference.
Listening is what makes us more relate-able and like-able – without having to be "all knowing".
Your Challenge
Try it! Force yourself to clear someone by listening and making them know you are listening (paraphrase, question, improve on the statement).
You’ll be shocked to see that once the other person has had all their thoughts cleared they have nothing else to ask but for your opinion.
Now you can shine!
Related Blogs
- Retire Wealthy Club » Blog Archive » Be a good listener. Your ears …
- 13 Ways to Become a Better Listener

